Tuesday, June 13, 2023

Press Release – eGifter Launches New CSR Reward Category to Promote Social Responsibility in the Workplace


The Latest Offering from eGifter Provides Companies with Powerful Tools to Align Incentives and Rewards with Corporate Social Responsibility Plans.

eGifter™, a leading gift card technology company, has announced the launch of the Purpose Choice Card™ and a new category of incentives and rewards focused on corporate social responsibility (CSR). This new offering within the eGifter Rewards™ platform enables companies to align their incentives and reward programs for employees and customers with their broader CSR initiatives. By offering these unique rewards, companies can foster a culture of social responsibility and inspire their employees to give back.

When a company sends the Purpose Choice Card, the recipient can choose from options within the new CSR gift card category, which includes donations to various charities, sustainability-focused products and services, and more.

eGifter Rewards CSR Options

“At eGifter, we aim to provide incentive solutions to meet our clients’ changing needs,” said Tracey Klein, SVP. “With the Purpose Choice Card and new CSR reward category, we can offer our clients an effective way to start or build upon social responsibility initiatives within their organizations.”

Social responsibility is of growing importance to companies of all sizes and across all industries. Research has found 80% of employees say they would be more loyal to their employer if they helped them make a positive social and environmental impact1 and 65% of consumers say a company’s commitment to social and environmental issues is an important factor in their purchase decisions2.

Social responsibility is of growing importance to companies of all sizes and across all industries.

This new offering by eGifter Rewards provides companies with a valuable tool for promoting their CSR initiatives and encouraging employee engagement. By using socially minded options, companies can make a positive impact in their communities and build a culture of social responsibility within their organization. As an example, the GOClimate gift card offsets the recipient’s carbon emissions for 30 days.

“We are thrilled to be included in the launch of eGifter’s CSR category,” said Kalle Nilvér, Co-founder of GOClimate. “There is notable demand for reward and incentive programs that allow members to make a positive impact on their communities and the world around us.”

For more information on the Purpose Choice Card and the new CSR reward category, visit egifterrewards.com/corporate-social-responsibility or contact [email protected].

About eGifter:

eGifter is a leading gift card technology company providing solutions for merchants, channel partners, corporate buyers and consumers. The eGifter Rewards™ suite of services provides a simple and cost-effective solution for businesses looking to send digital gift cards as rewards or incentives. eGifter Rewards has hundreds of top gift card brands in multiple markets, an easy to use, secure website, a Gift Card API™ and flexible integration options. For more information, visit https://www.egifterrewards.com.

Sources:

12019 Accenture Strategy Global Consumer Study
222021 IBM Institute for Business Value Consumer Study

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